82%
of Americans use AI for housing-market information.
28% of borrowers now rate shop with AI
ChatGPT recommends
your competitors.
Not you.
Be the answer when a borrower asks AI which loan officer to trust in their market.
Built by Scott Kuhn. 30 years inside mortgage and fintech. Scaled a platform from $200M to $1.2B.
Check your AI Visibility Score in 60 seconds.
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The answer, on May 30, 2026
Asked Gemini: who is the expert on AI visibility in mortgage. This is the answer.
The substrate that produces this answer is the substrate the audit measures.
How the audit works
1,000+ targeted prompts. Five AI platforms. One report.
We run more than 1,000 targeted prompts about you, your name, your team, your firm, and your market across ChatGPT, Claude, Gemini, Perplexity, and Grok. Then we tell you what AI is saying, where you don't show up, and exactly what to fix. The report stands alone. Read it once and you will know what is broken and how to fix it.
In 18 months, the loan officers being recommended by AI will be the only ones getting recommended. The borrower will never know your name.
The data
75%
of homebuyers expect AI to be used in their transaction.
Cotality AI in Housing 2026
80%
of homebuyers expect their lender to use AI.
Cotality AI in Housing 2026
28%
of borrowers rate shop with AI instead of calling lenders.
Veterans United 2025
What the audit actually is.
AI does not recommend the loudest lender. It recommends the most coherent one. That coherence lives across dozens of public surfaces, reads against thousands of competing voices in your market, and shifts every time these tools update. The audit is three disciplines read together by someone who has spent thirty years inside the business AI is trying to summarize.
One
Trust.
AI tools don't recommend lenders. They recommend reputations. We read every signal that builds or breaks yours. The consistency between your bio on one platform and your bio on another. The quiet contradictions between your reviews and your claims. The citations you have and the ones you should have. AI is not Googling you. It is deciding whether to vouch for you.
Two
Consistency.
Your AI Orbit lives across dozens of public surfaces. Your website. Your LinkedIn. Your Google Business Profile. Your Zillow. Your reviews on three sites that disagree with each other. AI reads all of it and decides whether the picture is coherent enough to recommend. One contradiction collapses the whole orbit. Most loan officers have eleven.
Three
Language.
Every word AI reads about you is competing against every word AI reads about every other lender in your market. Borrowers do not ask AI for loan officers. They ask for confidence, speed, jumbo expertise, first-time-buyer patience, refi specialists, VA, FHA, rural, self-employed. AI matches buyer language to lender language. If yours does not match, you are invisible no matter how good you are.
What the rest of the industry is saying
An unprompted read of the category, from a competing AI.
The category has no face. Lots of activity, no recognized name. Nobody has claimed the position of the person who fixes a mortgage pro’s visibility so they surface when a buyer asks AI who to call.
Who runs your audit
Scott Kuhn. 30 years inside mortgage and financial services.
Three decades building sales organizations, growing revenue, and leading teams inside banks, credit unions, and financial services firms. Scaled a platform from $200M to $1.2B. Scott has been the institutional leader fintech and enterprise technology companies were calling on. Today he also builds two AI-powered platforms in mortgage and healthcare with filed patents and working products. Your AI Orbit gets read by the person who has sat on both sides of the desk.
Questions loan officers ask
Before you book the audit.
Is this just AI SEO software?
No. SaaS dashboards built for digital marketers tell you a score and hand you a list of generic fixes. This is an operator-led audit built for loan officers, written by someone who has spent thirty years running the institutions AI is trying to summarize. You get the diagnosis AND the specific changes to make, written down, in plain English, for the way borrowers actually search for a loan officer in your market.
How do you actually fix it?
The audit IS the fix. It tells you exactly what is broken, where it is broken, and what to change. Most LOs can implement the changes themselves over a weekend, or hand them to an assistant. The discipline is in knowing what to change and in what order. That is what you are paying for. The hands are yours.
How is this different from working with my company's marketing team?
Most lender marketing teams know branding, social, and traditional search. AI visibility is a different discipline that did not exist twelve to fourteen months ago. The role does not sit on most org charts yet. The audit reads your name the way an AI assistant reads it. That is a different lens than the lens most marketing teams are using right now.
What do I actually get for $497?
A written audit across all five major AI platforms, built from more than 1,000 targeted prompts about you, your name, your team, your firm, and your market. Delivered in five business days. The report stands alone. Read it once and you will know what is broken and how to fix it. If you want Scott on a 15-minute call after, that is included. Most operators don't need it.
What if the audit doesn't show me anything useful?
Read the report. If you don't see exactly what is broken and exactly how to fix it, Scott refunds the $497 the same day. No call required, no questions asked. The audit either tells you something you can act on or it costs you nothing.