82%
of Americans use AI for housing-market information.
The AI Visibility Audit
Find out what your AI Orbit says about you.
Before your next borrower does.
Your AI Orbit is the whole universe of how you are seen, heard, and recommended across every AI tool a borrower is now using. When a buyer asks ChatGPT, Gemini, Perplexity, or Claude for the best mortgage lender in their city, your name either comes up or it doesn't. We map your orbit. We show you what's there. We tell you exactly what to fix.
Limited to 10 audits per month.
The proof
76%
of Gen Z says TikTok is a go-to source for housing content.
75%
of homebuyers expect AI to be used in their transaction.
Cotality AI in Housing 2026 report, April 2026
80%
of homebuyers expect their lender to use AI.
Cotality AI in Housing 2026 report, April 2026
What it actually takes.
AI does not recommend the loudest lender. It recommends the most coherent one. That coherence lives across dozens of public surfaces, reads against thousands of competing voices in your market, and shifts every time these tools update. The audit is not three boxes to check. It is three disciplines, read together, by someone who has spent thirty years inside the business AI is trying to summarize.
One
Trust.
AI tools don't recommend lenders. They recommend reputations. We read every signal that builds or breaks yours. The consistency between your bio on one platform and your bio on another. The quiet contradictions between your reviews and your claims. The citations you have and the ones you should have. The presence of language that signals authority versus the presence of language that signals sales. AI is not Googling you. It is deciding whether to vouch for you.
Two
Consistency.
Your AI Orbit lives across dozens of public surfaces. Your website. Your LinkedIn. Your Google Business Profile. Your Zillow. Your reviews on three sites that disagree with each other. Your professional citations. Your appearances on third-party content. AI tools read all of it, weight it differently, and decide whether the picture is coherent enough to recommend. One contradiction collapses the whole orbit. Most loan officers have eleven.
Three
Language.
Every word AI reads about you is competing against every word AI reads about every other lender in your market. Borrowers do not ask AI for loan officers. They ask for confidence, speed, jumbo expertise, first-time-buyer patience, refi specialists, VA, FHA, rural, self-employed. AI matches buyer language to lender language. If your language does not match what borrowers in your market are actually asking for, you are invisible no matter how good you are.
Most loan officers assume they can audit themselves. They cannot. Not because they are not capable, but because they cannot see themselves the way AI sees them, and they do not know what AI is weighing today versus what it was weighing six months ago. This is a moving target, read by tools that change every week. Thirty years of mortgage expertise tells us where to look. The audit tells you what to do.
Pricing
$497
One-time audit. No subscription required.
Optional foundation fix and ongoing monitoring available after the audit. Discussed only if you want them. Not bundled.
Not a guarantee of AI placement. A correction of the signals shaping your AI Orbit.
Who this is for.
Loan officers who are already spending on themselves, sponsorships, country clubs, and marketing, and want to know whether any of it is showing up inside their AI Orbit.
Branch managers and mortgage executives at community banks and credit unions who haven't yet asked what their AI Orbit is doing for or against their team.
Independent mortgage brokers whose entire pipeline depends on being findable inside the orbit borrowers actually use.
Request your audit.
Four fields. Two business days for a response.
What happens after you submit.
Who runs your audit
Scott Kuhn. 30 years inside the mortgage and financial services business.
Scott has spent three decades building sales organizations, growing revenue, and leading teams inside banks, credit unions, and financial services firms. He scaled one platform from $200M to $1.2B. He has been the institutional leader that fintech and enterprise technology companies were calling on. Today he also builds two AI-powered platforms in mortgage and healthcare, with filed patents and working products. The audit is a proprietary process built on 30 years of consumer-facing mortgage expertise, synthesized specifically for the mortgage professional. Your AI Orbit gets read by the person who has sat on both sides of the desk.